sheep logo
Helzberg.com Usability Test

Moderator Script

Pre-Test Instructions:

  1. Welcome and thank you for your time.

  2. The purpose of this study is to assess the usability or the ease-of-use of the online website Helzberg.com.

  3. -I will need to record this session to assess the ease of use Helzberg.com not necessarily you.
    -I will be posting this video online for professors and classmates to see.
    -I will be collecting some background information to get a better understanding of you as the user.

  4. Do I have your permission to do these three things? (Wait for user's answer)

  5. This is the plan for this session:
    -We will have a background survey
    -I will assign you two task to complete on the computer
    -Lastly, I will gather some feedback on your experience.


Pre-Test Survey:

  1. What is your name and how old are you?

  2. What do you do for a living?

  3. In terms of your time using the internet, which of these three categories best describes the frequency of your use of the internet?
    - Once or twice a month
    - Once or twice in a week
    - Daily

  4. What would you say are the top three reasons that you use the internet for?

  5. Are you married?

  6. Have you previously bought jewelry at a jewelry a physical store like Helzberg or any other jewelry store?

  7. Have you used an online store to buy jewelry before?

  8. Do you have any questions before we begin?


Testing Instructions:

  1. You will be recorded while completing this usability test. Please think out loud while you are completing the two tasks that I am about to assign you. If you are stuck, I can only clarify instructions. I want to capture a more realistic sample of a user using the interface on their own.

  2. Before I give you the two tasks, do you have any questions on the instructions?

  3. Go to Helzberg.com.

  4. Take a minute to familiarize yourself with the website. (Wait a minute)

  5. What are your thoughts on the website?

  6. Here are your tasks. Complete one at a time. While completing them, try to think out loud.

  7. Task 1: You are buying an engagement ring for your girlfriend. You are planning on getting something elegant that your future fiancé would love but you do not want to break the bank since you might be having a wedding soon.
    Choose an engagement ring that is elegant and within a budget of $2,500 and get the estimated total cost.

  8. Task 2: You are getting married and need to get a wedding band. You want something that is elegant, timeless and doesn't take too much of your money.
    Pick a wedding band and it’s estimated total cost.


Post Test Survey:

  1. What did you like and dislike about Helzberg.com?

  2. Relative to other online shopping sites, how easy was it use to Helzberg.com? Use a scale of 1 to 5, with 1 being difficult to use and 5 being Very easy to use

  3. What did you like and dislike about using Helzberg.com compared to a brick-and-mortar store?

  4. Do you believe the services and products accurately represent the actual services and products of the physical store?

  5. Based on your experience today, would you prefer to use the online store or visit a brick-and-mortar location for buying jewelry?

  6. Thank you for your time.