Personas

Johnny

Demographic: Caucasian male, 23 years old

Job Title: Digital Creator

Goals:
Johnny describes himself as being deeply in love with his girlfriend, Emma, and hopes he can spend the rest of his life with her. His current goal is to find and buy a beautiful engagement ring within in a budget of $2,500. He is looking to browse through all the selection at his own pace so that he can make the best decision possible.

Environment:
Johnny is a digital creator for a new large store in Austin, Tx, that specializes in selling fashionable clothes to a young crowd. He directs and edits short videos that are often used to feature products

Technical Expertise:
Johnny is proficient with computers and very attentive to detail. He loves to feature aesthetically pleasing objects in his content so he can be picky about fashion accessories like jewelry. He does not know the specific details of jewelry but has an idea of what he likes in jewelry.

Identifying Quote:
The engagement ring I am choosing for my girlfriend is so much more than just a piece of jewelry. It will be a precious keepsake of our love—an eternal reminder of the beautiful journey we've shared and the promises we hold for our future. It will forever be cherished in every meaningful photo we create together.

Hector

Demographic: Latino male, 30 years old

Job Title: High School Math Teacher and Soccer Coach

Goals:
His goal for the 2025 is to get married with his longtime girlfriend and finance, Sophie. He already gave her an engagement ring and is saving up for their wedding. Hector is currently looking to buy himself a wedding band without spending too much money. He wants to be able to shop online for a wedding band to save time and get the best deal. He is looking for an efficient, good quality shopping experience.

Environment:
Hector is very familiar with the use of the internet to do online shopping. He buys groceries online weekly. Hector also places equipment orders for his soccer team electronically once a semester. Hector also uses the internet to teach students about history.

Technical Expertise:
Hector is very familiar with online shopping and is somewhat familiar with jewelry. He has bought a couple of jewelry items in the past at a physical jewelry store.

Identifying Quote:
I am a busy person, so I value efficiency and quality when I shop online.