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Helzberg.com Usability Test

Recommendations

Top 6 Recommendations:

  1. Make results to configurable/customizable items default to user constraints

  2. Apply and clarify available discounts immediately for a transparent and efficient price on each item.

  3. Update product information to allow filters to sort them correctly.

  4. Allow for users to select multiple price points in filters

  5. Make input large numbers easier to read and verify by using standard format for phone number and buffer space between 4 credit cards.

  6. Separate wedding and engagement categories.

Additional Recommendations:

  • Expand clickable areas for smaller links

  • Make the customization clearer by labeling the carats.

  • Make scrolling arrows more of a category visible and put them on each side of the scrollable space.

  • Create a category for everyday (non-engagement) rings.

  • Create a women's category. The gender label is inconsistent.